#1 Rule in Performance – Eat Before You’re Hungry

Purple Run Consulting Logo cycling
Purple Run Consulting Logo cycling

Last year I supported and cheered my partner in the Three Peaks Cycle Challenge held at Falls Creek, Australia. For those not familiar with the event, it’s a 230 kilometre cycle through spectacular verdant mountain scenery whilst climbing 5000 meters. It is both gruelling and challenging by design. If completed in under ten hours, you get to bring home a fancy ‘achiever’s’ jersey. I’m delighted and proud to share that he finished, met his time target, and brought home the lycra!

The pre-event briefing included the expected important information and logistics. It was also accompanied by an eloquent and heartfelt motivational speech by one of the support crew. His storytelling piqued my interest and its application to corporate leadership.  What really caught my attention were his words,

‘Eat before you’re hungry, drink before you’re thirsty’.

This guy was speaking my language. This totally resonated with me because as a coach, I challenge my clients to do the important things first … and to do them before they become urgent.

Steven Covey popularised the four-quadrant matrix based on a concept created by Dwight Eisenhower, the 34th President of the United States.  Eisenhower said,

‘What is important is seldom urgent and what is urgent is seldom important’.

Both men encouraged leaders to spend ample time in Quadrant two; the important but not urgent quadrant. If you’re interested in shifting your focus, here are four key questions worth asking yourself:

  1. Are you clear on your priorities?
  2. What are your time planning rituals?
  3. Are you aware of which quadrants you are spending your time in?
  4. Are you spending enough time in Quadrant 2 or are you busy with the urgent?

I encourage you to take time each week to STOP, REVIEW, then DECIDE what activities to schedule in your calendar.

With COVID-19 now requiring constant attention to your business, are you making time to think beyond the immediate horizon?

Do you eat before you are hungry?

Analyse what you dedicate your time to. What have you discovered? Please do share.